PELATIHAN PEMASARAN DIGITAL DAN OPTIMALISASI KEMASAN PRODUK BAGI PELAKU UMKM DI KELURAHAN MIJEN SEMARANG

Abstract

This community service activity aims to solve the classic problems faced by MSMEs in Mijen Village, Semarang City, related to simple product packaging profiles and minimal utilization of digital platforms. The methods used in this assistance consist of participatory mapping, structured presentation training, visual packaging design practices, and operationalization of social media marketing. The activity was held at POS PAUD Kenanga, Mijen, involving local business actors. The results showed a significant increase in public understanding regarding business digitization and green economy implementation. MSME actors are now able to design informative and standard packaging labels, run business accounts on digital channels, and organize dynamic creative content. This empowerment produces a positive impact on expanding product visibility and increasing local economic competitiveness.