Etika Bisnis dan Kualitas Produk terhadap Loyalitas Nasabah Bank BPR Lengayang

Abstract

This research aims to determine business ethics and product quality on customer loyalty at Bank BPR Lengayang. This research is a quantitative research, the sampling method uses the Slovin formula with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results of this research show that business ethics has a positive and significant effect on customer loyalty with a t-count greater than t-table (4.265 > 1.671), and product quality has a positive and significant effect on customer loyalty with a t-count greater than t- table (4,504 > 1,671).