Faktor Faktor dalam Pengambilan Keputusan Pembelian Online Jeans Demorin

Authors

  • Aang Syahdina Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Rahmi Nurmala Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Regina Natasya Andini Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Naviri Albert Iriawan Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Yulistya Nayla Rahina Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Syafa Nur Alifa Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Vindry Vitasari Sekolah Tinggi Ilmu Ekonomi Y.A.I Author
  • Rafi Dwi Mahendra Sekolah Tinggi Ilmu Ekonomi Y.A.I Author

DOI:

https://doi.org/10.62335/aksioma.v2i6.1297

Keywords:

Product Innovation, Product Review, Promotion, Purchase Decision

Abstract

This study updates the idea and influence of product innovation or breakthrough, advertising and evaluation of goods purchased online. Using quantitative methods and purposive sampling, 100 respondents were obtained from a total of 62,572 online transactions throughout 2024. This study proves that product breakthroughs and product evaluations have a good impact on purchasing decisions, on the other hand advertising does not have a big impact, this study provides input to companies to focus on developing new and unique products to improve and increase purchases.

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Published

2025-06-10

Issue

Vol. 2 No. 6 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Section

Articles

How to Cite

Syahdina, A., Nurmala, R., Andini, R. N., Iriawan, N. A., Rahina, Y. N., Alifa, S. N., Vitasari, V., & Mahendra, R. D. (2025). Faktor Faktor dalam Pengambilan Keputusan Pembelian Online Jeans Demorin. AKSIOMA : Jurnal Sains Ekonomi Dan Edukasi, 2(6), 1134-1140. https://doi.org/10.62335/aksioma.v2i6.1297

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